An abortion-rights group’s began protesting a Super Bowl ad immediately after it aired in a series of tweets saying that it wrongly engaged in “humanizing fetuses.”
During the Feb. 7 Super Bowl, Doritos aired a commercial depicting a husband and wife viewing an ultrasound image of their unborn child. In the ad, the child begins motioning for the Doritos her father is consuming.
In response, NARAL Pro-Choice America tweeted, “#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight.”
The tweet was one in a series of NARAL Super Bowl tweets aimed at supposedly “sexist” advertisers, according to the group’s Twitter feed.
“Newsflash, NARAL: Fetuses always turn into babies, thereby making them human from the moment of conception,” Leah Barkoukis, editor at Townhall.com wrote.
“The source of their outrage is likely because ultrasounds have been one of the most important technological advancements that has helped the pro-life movement, and thus saved countless babies from abortion,” Barkoukis continued.
Adam Dooley, a pastor in the Dallas area, tweeted, “Whatever you do don’t humanize humans. It is bad for business after all. If your business is killing baby humans.”
Russell Moore, president of the Ethics & Religious Liberty Commission, wrote in an online commentary, “The fact that the parents in this ad … could recognize the ‘product of conception’ on a sonogram as their child was problematic for NARAL. The abortion lobby didn’t want viewers to see on television what every expectant mother can see in a sonogram — that the child within her is a growing human being, not just a blob of dark matter. The ad didn’t ‘humanize’ the ‘fetus,’ God did.”
NARAL’s effort to categorize unborn children as less than fully human, Moore wrote, illustrates the reality that “in our sin, we want to keep our illusions — whatever they are — that enable us to silence the conscience within us. We want to, in short, walk in darkness. But Jesus is the ‘light of the world.'”