Recently I had an epiphany … and I saw one of our ministry’s reported numbers in a different light.
You see, at Groundwire, we are focused on and determined to introduce as many people to Jesus as possible. We want to see them respond to a virtual altar call (everything we do is online) and walk that electronic aisle. Although there are processes that help us get in front of those who are lost, isolated, lonely and desperately in need of Jesus, I tend to focus on the bottom of the funnel. I pay most attention to how many are lifting their hands acknowledging that they need Him.
Sometimes, though, God shows things in a different light, and as I said I had an epiphany. As I was reviewing our numbers, I was struck by the top of the funnel. I saw that the commercials we produce to “interrupt” the lives of those living without Jesus were seen 216,432,661 times last year. Instead of that being an empty number, the Holy Spirit reminded me that we had whispered “Jesus Cares about what you are going through” over 216 million times.
That visual grabbed my attention. We’re talking, just looking at the averages, 591,346 views a day, 24,639 an hour, and 410 ever minute.
Our commercials invaded dorm rooms of struggle and whispered, “You aren’t alone, Jesus Cares”. They snuck into coffee shops where people were overwhelmed and shared, “It is going to be OK, Jesus Cares.” They found people on public transportation, traveling to deal with crises, and others who were quarantined with their misery and simply said, “Don’t give up, Jesus is with you.”
The first step in the transformation of any person is a realization that God is with them, for them, and He wants the best for them… and although we would love for the journey to be completed with an instantaneous bang, I was reminded that sometimes it begins with a whisper and takes some time.
There are many who would love to be used by God to bring the Gospel to friends, family and even strangers — but they are convinced they don’t know enough. They might not have the answers or know how to effectively “close the deal”.
I want to encourage you: Don’t allow the fear of what you don’t know to keep you from sharing what you do know.
Lead with, “Jesus Cares about what you are going through.” Tell them that they are loved and that they are not alone. Share that you will be praying for them and you know that God wants the best for them.
You see, every time you share this simple truth, God directs those powerful words for the intended purpose.
“So is my word that goes out from my mouth: It will not return to me empty, but will accomplish what I desire and achieve the purpose for which I sent it.” Isaiah 55:11
Sean Dunn is founder and president of Groundwire, a global ministry with the mission to lead every youth and young adult into a personal relationship with Jesus by leveraging current media channels to connect with them wherever they are. More than 116,000 made commitments to Christ through the organization’s efforts in 2020. For more information, visit www.groundwire.net.